Integrate Music into your work!

Integrate Music into your work!
Music has a unique connection to our emotions and mood, and can be a very beneficial personal and professional tool. Music has the ability to absorb our attention, while at the same time helps to explore emotions. This means it can be helpful to prevent your mind from wandering. Try incorporating soft music into your work! 

Work life balance?

Work life balance?
Is work life balance achievable? There’s plenty debate about it. My advice to those seeking balance is to be present and to nurture all aspects of life: faith, family, work, and relationships. Be present and engaged in all these areas while in these areas.

Don't let others brand you

Don't let others brand you
If you are not branding or defining yourself, others will do it for you; and trust me, letting others brand you can be disastrous. Having control over you, your brand, your future, and your image is the single most important thing you can do for yourself and business.

Extraordinary Life March 22, 2012

It’s been a while since I’ve written. I’ve been doing the necessary job of organizing and completing some very important tasks. I’m also working on what will be a winning 2012 political campaign for a special election in Washington, DC. The fast pace of creating marketing communications, although exhilarating can be  time intensive, but in the end, very worthwhile!

Last time, we took a look at crafting your image. Today we’re going to talk about brand exposure. Branding actually happens in the minds of your clients and customers. The perception and expectation creates a brand’s appeal, but getting your message out is still what brings in your customers and clients.

Traditional forms of media (which are still needed), such as advertising, promotion, direct marketing, on-line and print directories, and live events all greatly influence your brand's exposure. However, there are few other issues some entrepreneurs often neglect.

Three keys to boost your brand’s exposure:

Maintain your website
Has it been a while since you've updated your website’s content? If so, replace any outdated info, add content about new products, services, or specials, and write about your company’s new services, products, advances or news. Try to make sure each web page has at least 300 words (don’t forget to include key words) so your content is long enough to satisfy search engines.

Dust off and maintain all of your social media accounts
Not keeping up with your social media accounts? Social media is a great way to reach your target audience, plus it can also help you get found on the search engines. Post past event pictures, talk about upcoming events, link to engaging stories related to your industry, and respond to any comments sent to you by followers and friends. If needed, deactivate the social accounts you haven’t used and don’t plan to use. Nothing is worse than viewing and reading an obviously old and unmaintained social media page.

Be Creative
Ask yourself the following question: What makes me unique? Look around for creative inspiration to fuel your marketing strategy. Consider using outside of help of a consultant to help you with your creative process. Remember, the goal of today’s’ successful entrepreneur is to grab their customer’s attention, intrigue them, make their products or services seem irresistible and successfully draw them in. This calls for a creative advertising and marketing strategy to manage perceptions and ultimately realities.