It’s been a while since I’ve written. I’ve been doing the necessary job of organizing and completing some very important tasks. I’m also working on what will be a winning 2012 political campaign for a special election in Washington, DC. The fast pace of creating marketing communications, although exhilarating can be time intensive, but in the end, very worthwhile!
Last time, we took a look at crafting your image. Today we’re going to talk about brand exposure. Branding actually happens in the minds of your clients and customers. The perception and expectation creates a brand’s appeal, but getting your message out is still what brings in your customers and clients.
Traditional forms of media (which are still needed), such as advertising, promotion, direct marketing, on-line and print directories, and live events all greatly influence your brand's exposure. However, there are few other issues some entrepreneurs often neglect.
Three keys to boost your brand’s exposure:
Maintain your website
Has it been a while since you've updated your website’s content? If so, replace any outdated info, add content about new products, services, or specials, and write about your company’s new services, products, advances or news. Try to make sure each web page has at least 300 words (don’t forget to include key words) so your content is long enough to satisfy search engines.
Dust off and maintain all of your social media accounts
Not keeping up with your social media accounts? Social media is a great way to reach your target audience, plus it can also help you get found on the search engines. Post past event pictures, talk about upcoming events, link to engaging stories related to your industry, and respond to any comments sent to you by followers and friends. If needed, deactivate the social accounts you haven’t used and don’t plan to use. Nothing is worse than viewing and reading an obviously old and unmaintained social media page.
Be Creative
Ask yourself the following question: What makes me unique? Look around for creative inspiration to fuel your marketing strategy. Consider using outside of help of a consultant to help you with your creative process. Remember, the goal of today’s’ successful entrepreneur is to grab their customer’s attention, intrigue them, make their products or services seem irresistible and successfully draw them in. This calls for a creative advertising and marketing strategy to manage perceptions and ultimately realities.
